Avatar fans are in for a real treat from MSN, with Microsoft announcing plans to debut a Hub dedicated exclusively to the biggest blockbuster in history. The launch of the ‘James Cameron’s Avatar - Return to the World’ MSN Hub site will make the movie phenomenon’s director the first ever international Guest Editor on MSN. According to the Redmond company, Cameron will offer visitors his perspective over 3D filmmaking, but also on environmental topics, as well as on space travel. ‘James Cameron’s Avatar - Return to the World’ is the result of a partnership between MSN and Twentieth Century Fox Home Entertainment, designed to celebrate the release of Avatar on Blu-ray Disc and DVD.
“We are thrilled to have someone of James Cameron’s creative stature contributing to MSN. By checking out ‘James Cameron’s Avatar - Return to the World’ hubsite, fans will gain a new level of appreciation for his work and his general commentary on some of the most pressing issues of our day will certainly spur thought and discussion. This collaboration with Cameron underscores MSN’s commitment to delivering the most comprehensive entertainment news and insights you’ll find anywhere,” Geoff Sutton, general manager, MSN Media International, explained.
The MSN Avatar Hub site is already available for customers in the United Kingdom, France, Germany, Italy and Spain. Content offered to Avatar fans involves video and multimedia features, but also answers from Cameron to questions from users. Visitors will also have the chance to explore Pandora, the moon home of the Na’vi, and also the possibility to become an Avatar. The software giant indicates that Cameron will even speak about the possibility of putting together a Na’vi dictionary.
“Our relationship with MSN has enabled us to effectively engage and excite movie-lovers around the world with dynamic Avatar content in anticipation for the film’s release on high-definition Blu-ray Disc and DVD,” Vincent Marcais, senior vice president marketing, Twentieth Century Fox Home Entertainment, added.
